In another sign of golf’s growth in China, the China LPGA Tour announced it has teamed with sports marketing agency Octagon to develop corporate partnerships.
Tag Archive: marketing
“We’ve got to make solar feel simpler than people see it today,” says Patrick Crane, the chief marketing officer for the California-based solar leasing outfit Sungevity.
Is the solution a free popsicle?
Like SunRun and SolarCity, its main (and much larger) competitors in the solar-leasing game, Sungevity has begun making an aggressive push into the Northeastern market, where the high cost of electricity and, in some states, generous consumer incentives are driving substantial growth.
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More on Green Energy
Omega, the Swiss luxury watchmaker, long has been a major sponsor of professional golf in Europe and Asia. Now, it’s raising its profile in the U.S. with a five-year marketing deal with the PGA of America.
Following the January to “How to crack the three major golf club management difficulties” as the theme of the forum and in April to the first “brand, the ball will enhance the value and performance” of the second session of the Forum, June 19-20, the first three golf brand marketing forum kicked off again in the Northeast.
As we all know, one of the most important marketing plan of every brand golf manufactuers is sponsorship on professional golfers. Do you know how much is that?
Golf shoe makers know how to turn major championships into marketing moments.
Why is it still so shocking to see gay people in mainstream ads? At a time when every other demographic is practically shoehorned into marketing for the sake of diversity, gays and lesbians are still all but invisible in the TV advertising landscape. But while you might not have seen many yourself, gay-themed TV ads are definitely out there. To close out Gay Pride Month, we tracked down 50 of them from around the world.
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More on Advertising
Niccolo Machiavelli, the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing.
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The LPGA announced a marketing agreement with Frontier Airlines, making the Denver-based carrier the “official airline of the LPGA.”
The Asian Tour announced a marketing agreement with Rolex, naming the Swiss watchmaker the official timekeeper of the Asian Tour for 2011.
Professional golfer Dustin Johnson is the new face of the Myrtle Beach golf community, and marketing group Myrtle Beach Golf Holiday is banking on him attracting new visitors.
A crush of aircraft arriving at a Georgia airport for the Masters Tournament led to an hour-long “ground stop” at Augusta Regional Airport, and some planes were diverted to other airports. Airport marketing director Diane Johnston told the Augusta Chronicle that general aviation aircraft were prevented from landing at the airport during Friday’s ground stop because there was a lack…
Golf’s best known golfer still is omnipresent in promotions despite his struggles, but some of the deals have changed markedly.
As further evidence of normalcy returning to Tiger Woods’ life, he’s stepping up his marketing duties again.
